Here is a four-letter word: CASH.
While no one claims cash is a dirty word, the way many businesses approach cash management, one would think it was a dirty concept.
Let’s get the sensitivities out of the way. You are in business to make money. Period. If you do not have a plan to make money you are not in business, you are pursuing a hobby or involved in philanthropy. Irrespective of whether you are a non-profit or doing it for the love of endeavor, if you are not making money you won’t be around long enough to continue the benevolent thing you’re doing or enjoyment that you are getting from the business. The leading cause of business failure is running out of money. Continue reading