Posts Tagged Strategy

What is Your Business Trying to Tell You? 5 Keys to Better Business Metrics

Business metrics

In my career as an entrepreneur, I’ve often fooled myself about what’s important and how to build my business. I’d go to work each day focused on results that are easy to see: making a sale, collecting “follows” on social media, tracking the website hits from my online advertising. And sure, […]

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How to Use Customer Segmentation to Drive Higher Profits

Customer Segmentation Strategies

In almost every business, just 20% of customers account for 80% of profits. And many businesses would be better off if they simply did not have to serve the bottom 80% at all!

But before you go out and fire 4 of every 5 customers, take a closer look. By understanding the profitability of each customer segment, and adjusting your operations accordingly, you can keep the customers and maximize profits.

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What You Must Know to Protect Trade Secrets

Protect Trade Secrets - shhhh

Are you protecting the value you’ve built in your business? Lately we’ve talked a lot about employee theft and embezzlement. But what about the value that you can’t put in the bank?  Trade secrets are hard to place a value on, but can be a vital part of your competitiveness […]

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SaaS Business Model: Use Excel, not Magic, to Calculate Success

Forget “magic number” theories of SaaS business models. Grab this free Excel spreadsheet to find out if your SaaS business will thrive or dive. Includes Churn and GM%.

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Are You Using Strategic Filters to Analyze Growth Opportunities?

Strategy development and business growth should not include flipping a coin

[By guest blogger Mary Bruce]     I thought it was a pretty simple question. “What do you want this business to look like in five years?” However, Joan didn’t like it at all. “That’s not a question I can answer. Our market is limited. In order to grow, we […]

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Is 30 “Too Young” to Start a Business?

Mark Zuckerberg

A Harvard Business Review article (and podcast) called “The High Intensity Entrepreneur” makes this shocking claim: “To be successful, entrepreneurs should wait until they are in their 30’s before launching a business.” I almost dropped my iPod when I heard this. The article actually quotes a study that says most […]

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Business Cash Crisis? Push your Cash Conversion Cycle

It’s OK, at some point, every business owner feels it.  It starts with a tightening of the chest.  Then there’s the ache in the pit of your stomach.  And a fuzzy feeling in your head. Why? It’s almost payday and you’re short on cash. First, breathe.  Stressing out won’t put cash […]

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Missing My Mentor: Bill Manby (1942-2013)

I was privileged to have had Bill Manby as a business partner and mentor during the heady days of the Dot-Com Boom (and bust!) in Silicon Valley. I don’t know how we met — California’s Monterey peninsula was a small place — but it quickly became clear that we made a […]

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