Archive for the Sales and Marketing Category

A Rant about Missed Opportunities & a $52 piece of tape


I’m on a rip today folks… got a bee in my bonnet and a twist in my shorts.  Can I tell you why? So many smart people missing such golden opportunities.  Big, smart companies that just don’t seem to get it. The opportunities?  A chance to really connect with their […]

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UCC Filing: Simple Secrets that could Save you Millions

Do you know how to use a UCC filing to protect your accounts receivable? Imagine the panic I heard on the phone last month from my friend whose main customer was facing bankruptcy. My friend’s customer had recently purchased a TRAIN CAR FULL of product, had not finished paying for […]

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Half Your Customers are Already Dead … do you know which half?

It’s tough to sell anything if you don’t know the name of your buyer.  That’s been the problem with Business to Business sales… “prospect databases” are hard to find and are rarely accurate.  People move around and change jobs so rapidly that yesterday’s prospects are today’s wrong numbers. In an excellent […]

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