Archive for the Sales and Marketing Category

PCI Compliance FAQs

You may have heard the term PCI compliance while researching how to accept customer credit and debit cards as a form of payment, but if you’re not quite sure what PCI compliance entails, you’re not alone. Here are some commonly asked questions about PCI compliance, and how it relates to […]

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How to Use Customer Segmentation to Drive Higher Profits

Customer Segmentation Strategies

In almost every business, just 20% of customers account for 80% of profits. And many businesses would be better off if they simply did not have to serve the bottom 80% at all!

But before you go out and fire 4 of every 5 customers, take a closer look. By understanding the profitability of each customer segment, and adjusting your operations accordingly, you can keep the customers and maximize profits.

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Credit Card Processing Glossary: 10 Terms You Need to Know

credit card processing

If your company engages in credit card processing, then you’re likely well acquainted with the complexity of deciphering a monthly credit card processing statement. Unfortunately, the credit card processing industry has a vested financial interest in maintaining a veil of confusion in their statements and uses jargon that is virtually incomprehensible, […]

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Ready for Apple Pay? Mobile Payments will Finally Reach Small Business

Mobile Payments - Apple Watch uses Apple Pay

Until today, mobile payments has been a fragmented — and mostly stalled out — attempt to make Point of Sale payments at retail shops easier, faster and safer. Companies including Visa and Target have all tried various ways to get us to use our phones or other devices instead of a plastic credit card. Some of the biggest collaborations, like ISIS Wallet (now called Softcard) have struggled to gain any traction.

But Apple just announced a real game-changer: Apple Pay.

Already 220,000 retail locations around the USA have pledged to use the ApplePay service.

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SaaS Business Model: Use Excel, not Magic, to Calculate Success

Forget “magic number” theories of SaaS business models. Grab this free Excel spreadsheet to find out if your SaaS business will thrive or dive. Includes Churn and GM%.

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Screaming Won’t Help when Too Much Cash Kills Your Business

I’m embarrassed to tell you that I actually screamed at a salesman over the phone today.  It takes a lot to get me worked up, but in this case I broke.  I simply wanted to PAY this guy, and he could not take payment over the phone. ME: “What? No invoicing?  No […]

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Pricing Strategy: How to Beat Amazon with a Differentiated Sales Channel

Business metrics must help you make decisions

If you make a product, selling it on Amazon.com is a double edged sword.  Sure, Amazon offers amazing exposure and great sales volume … but their relentless discounting takes sales away from other (higher margin) re-sellers. Worse, Amazon can steal sales from your own website. Too many business owners are stuck with a no-win […]

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Cash, Credit or Phone: Get More Customers by Dialing Into Mobile Payments

Got Mobile? Two giant retail chains recently rolled out a mobile payment strategy and you can too. If you have any contact with consumers, you must. Why? Mobile helps you sell to more customers and — more important — know more about your customers. The pay-with-phone champion is… Starbucks.  Did you know […]

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