Archive for the Business Planning Category

The $64 Penalty — Why Pricing Matters

I stayed at a World-class “Kessler” hotel this weekend… and learned all about “Penalty-based Pricing”. Did they really want me to stay there? Short rant… big lesson for pricing strategies. Richard Kessler, are you listening??

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6 Months That Will Make or Break Your Business

The more experience you have in your industry, the more likely you are to fail at running a company. Sounds crazy, right? My research points to a more critical factor. It beats experience every time…

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3 Startup Lessons from Vineyard Vines

Vineyard Vines is now a very successful menswear company… but it started with two young guys selling neckties from their car. Learn the 3 lessons these founders know about startup funding.

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How Big Can Your Business Be? Grow to meet your Addressable Market

Total Addressable Market or TAM is a good word to use in front of your banker and it’s simpler than it sounds. Learn to calculate your TAM — then use it to plan your business

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